Although the product is at the heart of the marketing program. it is important to remember that product offerings in and of themselves have little value to customers. An offering’s real value comes from: October 5, 2022 by 8i9x6 its superiority to competing products. its ability to further the image of the organization. its value (good quality at a low price). its ability to deliver benefits that solve a customer’s problems. its easy of use and convenience. See Answer its ability to deliver benefits that solve a customer’s problems.