Which of the following statements is NOT true with regard to the environment? Marketers are interested in the functional environment. Marketers focus on the perceptions of individual consumers. Marketers seek to understand consensus interpretations of the environment. Marketers need to determine the appropriate level of environmental analysis for a marketing problem. Marketers need to consider factors related to the macro and micro environment when developing marketing strategies. See Answer Marketers focus on the perceptions of individual consumers.